RH Digisoft

Social Media Marketing

We, all know that Social Media is an important part of our lives. Everybody these days is socially active, to connect with other people online reaching various ends of the world. So, this raises a question that what is social media marketing?

What is Social Media Marketing?

Well, as the name suggests it is a technique for marketing your products or services on Social Media so, you can reach more potential customers in this digital era. We, are here to explain and clear some of the misconceptions about Social Media Marketing. So, read this article till the end and find which Social Media Platform works for you the best and in what way you can increase your site traffic and sales.


Well, there are so many positive aspects of Social Media Marketing but, we are going to briefly explain the main or important ones.

  • Reach
  • Sales
  • Awareness
  • Engagement
  • Branding
  • ORM

Now let’s get some brief idea about what does everything mention above mean for your business.

  1. Reach:

Reach is one of the first goal of social media marketing. We obviously need a connection to some sort of an audience that we are going to target among all the social media users online. As we know that there are every kind of people on the internet like for example there is this huge collection of users that can be categorized into age groups, gender groups and also region-based groups.

Now, what does that actually means? It simply means that for example, you have a business of computer parts now, what you need to do is select an area and then what age group you actually want your users out of or, imagine a business of garment for ladies only so, what we are going to do is select an area and then a age group and females only. This way we are going to reach only the selected gender type with eligible age group in a particular area.

  1. Engagement:

Engagement is the process in which we are going to engage the selected audience with our products and services to see that who actually needs that kind of product or services.

As we know there are many people who see an ad on Social Media and refers to a friend by sharing that ad, what is this? This is the engagement part where we not only reach some of our reached connections but asks them to share our product and services with their connections. This way we not only reach some people but, they help to reach out even more. This is the real beauty of Social Media.


  1. Awareness:

This factor not only allows to reach some more people online but also creates a campaign that focuses on awareness of the product or service but, also focuses on displaying any special offers or schemes that a company is providing with respect to an occasion or an event.


  1. Sales:

Sales is obviously another reason any company want Social Media Marketing. Once we have achieved the first goal of reaching potential customers. Then engaged them with product awareness and its pros and cons. Now, what we are going to do is, that we are going to pitch our product prices.


  1. Branding:

This factor is the most crucial one after ORM as, it concentrates on creating a name for your organization online and making a rep out of it. So, you have seen some big companies like Google, Yahoo, Microsoft and Apple. These names are usually the ones that everybody not only trust but know by heart as well. Branding your Product or service is often a good idea that way you can create a name for your business that everybody knows.


  1. ORM:

ORM refers to Online Reputation Management, this process usually involves generating good reviews from satisfied customers and feedback from unsatisfied ones. So, you can concentrate more on your products and services alongside of generating a rep for your business. Today’s era is the one where everybody research a product or service before opting it for themselves. This research usually involves reading reviews online for the same. This process also involves ruling out the effects of spamming and Negative ORM for your campaigns.



  1. Competitor sabotage
  2. Spamming
  3. Negative ORM

Now, let’s observe these cons in details.

  1. Competitor Sabotages:

When you create a name for your business competitor often try to sabotage your campaigns. Like you will be disclosing the price for the product or the services you plan on providing to your clients. This information is not only been read by your customers but by your competitors too. So, they can drop their prices a little and sabotage your profit margin out of Social Media Marketing.

But the chances of this factor are way less as, there will always be a gap of good content writing between you and your competitors. They don’t actually know what audience you are targeting and in which areas. This gives you an edge over them.


  1. Spamming:

This factor is way more popular in sabotaging your competitor’s campaigns. As, now a days popular search engines have ruled out techniques where you can share your post on different platforms with same content. This is called spamming, now what your competitors do. They share your post to different platforms without your knowledge and search engines calculate them as your backlinks and declare “spam” by your site.


  1. Negative ORM:

This is the utter most and treacherous part of sabotaging your campaign. Where they usually hire someone to rate your products negatively and decrease your product or service rating in the popular search engines. Although this is not a full proof technique but it can hurt a lot in long run. As some of the clients prefer to work with a company or supplier which are squeaky clean on all ends.


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