Why SEO is necessary for online business?
Simply, creating a website and hosting it in World Wide Web is not just enough. Until and unless your website is visible on Search Engines, one cannot highly benefit from it and make it productive. Let's say you have a great website built in latest design trend & technology, but later you find out your analytics shows zero visits. This is because no one knows your existence on the Internet. The website, it's the latest technology, design trends become worthless if no one finds it. The solution to this is Search Engine Optimization.
Let's see why SEO is so vital:
Seo is important as it:
· Increase Traffic
· SEO is not a cost but Investment
· Higher Brand Credibility
· Reach a wider audience:
· Your competitors are doing it
Types of SEO:
On page and off page factors are two different aspects of your SEO efforts which work towards getting qualified traffic which provides the path that leads towards conversion
· On-page SEO:
On page SEO refers to the text and content on your web site pages. It acts as the foundation for your ongoing SEO process. This has a significant impact on search engine results you should make your site as search engine friendly as possible.
· Off Page SEO:
Off page SEO is a process of putting the written content on the websites other than the website being promoted, for example, creating a 'guest post' for another blog or posting a video on YouTube.
SEO is a never-ending process. If you're not moving forward and refining your position, you're behind ground to your competitor. Ranking high on Google is very important if you want lots of visitors to your website.